Companies have been setting rules for their employees to wear formals in their office hours. Recently many companies following the new trends created by the Facebook and Twitter, they are allowing their employees to wear smart casuals. They are no restrictions for their employees, they can wear whatever they like.
HUL allows smart casuals after Infosys:
Infosys also shed its formal dress code to let Infoscions embrace smart casuals, FMCG major Hindustan Unilever (HUL), known to have had a strict dress regine at one time, has followed suit with a policy change that Facebook and Twitter and Google also allows its employees to go casual at work.
This marks major culture change for the Indian subsidiary of Anglo-Dutch multinational Unilever where senior managers, not too long back, were seen sporting a certain shade of light blue shirt to work, with a tie and jacket completing the formal business attire.
Few months back HR director at the Dove soap and Lipton tea maker Dinesh Biddappa started sporting a casual T-shirt on trouser look to work. He said that, he have been deliberately wearing T-shirts on trousers on Mondays and not just on Fridays. It’s part of our larger initiative by way of culture. We want to create an atmosphere where people feel comfortable and do their best at work.
Recently few days back HUL formally announced the new policy which will see 7,000 odd Leverites dishing out marketing strategies and chalking out business plans in, who knows, jeans and T-shirts, which has been the dressing style of successful global entrepreneurs like Mark Zuckerberg.
HUL stated that, they don’t mandate what people should wear to work. They are expecting people to use their judgment and decide on what is an appropriate wear for an occasion. Biddappa said that there could be a formal meeting where they may be required to wear formal clothes.
This is not restricted to only these companies. When Mondelez India Foods (erstwhile Cadbury India) shifted its office space from Cadbury House to Mondelez House at Lower Parel (Mumbai), the change was more than just physical.
It was not only the physical change it was the culture that changed and shifted to a more open and collaborative work environment. This change was a new dress code that altered from formal business code to a more relaxed business casuals.