Mumbai: Former Chelsea star Frank Leboeuf, who was part of the French team that won the FIFA World Cup in 1998 and the Euro in 2000, has been signed by NEO Prime for exclusive preview shows and wrap-around content during UEFA Euro 2012.

Besides, on air programming on Neo Prime, the former Chelsea defender will also be involved with several on ground initiatives including football clinics, contests and meet and greet with fans.

“I am delighted to visit India and stay there and interact with the football fans right through the tournament. The UEFA EURO has always been one of the toughest football championships, on par with the FIFA World Cup,” said Leboeuf.

“All the teams are top-notch competitors and 8 out of the 16 teams can potentially emerge champions in this edition. I am particularly excited about engaging with fans across multiple touch-points – On Air, On Ground, Online and On Mobile,” he said.

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