One97 Communications, proprietors of Paytm, today gained the title sponsorship rights for India’s domestic and international cricket matches at home for a time of four years with an offer cost of Rs 203.28 crore.
Paytm Buys The Sponsorship Rights For BCCI Matches Till 2019 For Rs 203.28 Crore :
The choice to recompense the rights to One97 Communications till 2019 was taken at the BCCI’s broadcasting advisory group meeting. The base value per match was Rupees 1.68 crore and the last value comes to Rs 2.42 crore for every match. The sum per match is 40 lakh more than what Micromax, who were the main bidders in the 2014-15 season, gave the Board a year ago.
Starting now and into the foreseeable future, the residential Ranji rivalry will be known as the ‘Paytm Ranji Trophy’. There were just two bidders for the booked 84 matches (Tests, ODIs and T20Is) in India amid the upcoming seasons as the rights have been granted till 2019.
The offers were opened at the BCCI advertising advisory group meeting that went on for around five hours. BCCI Secretary Anurag Thakur said they were elated to have Paytm as their home series title sponsors.
“They are one of the new era organizations and we are pleased to cooperate with them. Having them for next four years gives the steadiness and congruity to Indian cricket. With about 84 matches booked throughout the following 4 years with every major countries playing in India we are confident that Paytm will have the capacity to construct an in number and vital relationship with Cricket,” Thakur said in a press meet.
“We are additionally happy that the response has expanded by 20%. It forecasts well for Indian cricket. I am grateful to Paytm for their advantage and confidence in Indian Cricket and welcome them on board,” Thakur said.
Vijay Shekhar Sharma, Founder & CEO of Paytm, said, “Cricket is the fantasy sport for us in India. Cricket exemplifies the Paytm estimations of enthusiasm, diligent work and collaboration. We are extremely glad to collaborate with the BCCI and cheer for Indian cricket with a great many fans.
Throughout the following 4 years, we will keep on putting firmly in cricket and different games. As a developing brand which has huge arrangements for a billion solid Indians, there is no preferable stage over cricket in India.”
It is learnt that the Micromax offer was scratched off. “Micromax’s offered was not in any case opened after they had neglected to submit legitimate records needed for being qualified bidders. So their offer report was not opened and paytm won the offer singularly,” a showcasing board part said.
At the point when asked particularly for what valid reason Micromax’s offered was wiped out, Marketing Committee director Chetan Desai told media, “The offer record particularly specified that the offering ought to be finished by group of organizations. Micromax said they have a association yet when they filled the offer records there was no notice of it. So their offer report was not opened.”
Desai likewise said that BCCI’s in house TV creation offer has been honored to Zoom Technologies for Rs 26 crore. It was Rs 10 crore not as much as Rs 36 crore offered by a Singapore based organization which won the offer a year ago.
Nike’s outfit sponsorship agreement is finishing in December and worldwide donning merchandise goliaths Adidas have additionally indicated enthusiasm for it. Presently it will be fight in the middle of Nike and Adidas in the not so distant future to secure the agreement. India will have South Africa not long from now which will be the beginning of the International season relationship with Paytm.